Hi, I'm Rowena Chen

Rowena Chen

UX Designer for web and mobile, backed by solid research

3+ years designing for eCommerce, Travel, EdTech, Blockchain, and Health & Wellness

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Explore My Projects

Helping Users Fast-Track Their Career Growth

🏆 3rd place in a national AI equity design challenge Designed a browser-based experience that helps users understand skill gaps and take action.

Career Development

Reskilling

Data-Driven

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Helping Users Fast-Track Their Career Growth

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Web3 Payments Users Can Finally Trust

Redesigned the crypto copy trading flow to address users’ locked fund issues during Crypto-Arsenal’s transition to Web3

Web3 UX Design

UX/UI Design

Payment & Wallet Integration

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Web3 Payments Users Can Finally Trust

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Making Cake Delivery Transparent & Stress-Free

Improved a cake shop’s delivery system by identifying service pain points and aligning the needs of customers, shops, and delivery partners.

Delivery UX

Stakeholder Interviews

Persona & Journey Mapping

Service Blueprint

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Making Cake Delivery Transparent & Stress-Free

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Reimagining a Local Restaurant’s Menu Experience

Redesigned a local restaurant’s digital ordering platforms to support menu browsing, delivery and pickup ordering, and responsive mobile use

Responsive Design

End-to-End UX Design

Food & Beverage UX

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Reimagining a Local Restaurant’s Menu Experience

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Uncovering Hidden Ordering & Gifting Frustrations

Revealed UX pain points in Freshii’s app, informing design improvements to delivery, customization, pricing, and gift visibility

Usability Testing

UX Research

Food Ordering App

Design Evaluation

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Uncovering Hidden Ordering & Gifting Frustrations

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I’m Rowena, a UX designer with 3+ years of experience crafting high-performing websites that elevate products to the next level.

Let's Work Together!

Contact Me

rowenac.yijo@gmail.com

I’m Rowena, a UX designer with 3+ years of experience crafting high-performing websites that elevate products to the next level.

Let's Work Together!

Contact Me

rowenac.yijo@gmail.com

I’m Rowena, a UX designer with 3+ years of experience crafting high-performing websites that elevate products to the next level.

Let's Work Together!

Contact Me

rowenac.yijo@gmail.com